The Transcend Protocol

An individual and custom nutrition, kettlebell training and lifestyle program for people who are ready to finally lose the stubborn weight and get strong for life


Tired of struggling to get rid of the extra weight and stubborn fat in a sustainable way?

Want to build lean muscle, and feel STRONG, not only physically but also mentally?

Ready to get back that energy and vitality to spend more quality time with your loved ones?

I know how that feels, because I've been there...

Hi I'm Hugo.

I am on a MISSION to use all the hard-earned lessons, experiences and knowledge I've accumulated over the last several years to help and empower people (especially 40 and over) lose weight without unsustainable diets, get fit and strong for life through the amazing power of kettlebell training. Period.

This mission is PERSONAL, because I truly believe that if I can do it, YOU CAN TOO.

But I was not always like this, you know?

The Pandemic Hit Me Hard

I've always been very driven and achieved several goals such as completing multiple marathons and ironmans.

But when Covid hit, I struggled with motivation, clarity and purpose. I felt stuck.

I gained tons of weight. My energy was low. Stress went through the roof. I wanted to get back on track, but didn't know how to.

One day I realized that staying stuck was simply not an option. I rolled up my sleeves and went to work. I started reading, meditating and learning ways to improve my mindset, habits and self-discipline.

Then I decided to start working with a coach.

The results that I experienced were life-changing .

That's when I decided that it was time to launch my online coaching business to help other people help them achieve their goals without the struggles and sacrifices I faced.

It was time for me to TRANSCEND.

If you are anything like me, you’ve been thinking and having a stronger sense of urgency to stay healthy and improve your wellness, not only for yourself, but for your loved ones too.

You’ve been trying to lose weight by using several dieting approaches or cutting out entire food groups.

And while you’ve probably lost some weight, my guess is that those approaches are not sustainable. You probably ended up gaining back all the weight you lost…probably even more.

You are not alone. I know how that feels.

The same with your training; maybe you are spending countless hours focusing just on cardio, hiit or following random exercises, but you still don’t see results. Besides, who has time to spend endless hours on this?

Trying to balance work and family life is already hard.

Eating the right foods or working out is not fun. It feels like another chore to your already never-ending to-do list.


You don’t feel like your old self. You probably are wondering where the years went? You don’t feel as strong or vibrant as you used to be. You lack the energy you used to have. Stress is through the roof.

You probably miss being on this journey with your friends. You miss the camaraderie, the feeling of working together towards big goals.

But here is the good news…

You CAN finally eliminate that stubborn fat and keep the weight off without having to diet again or depriving yourself from eating your favorite foods. 

You CAN build a body that feels strong and fit.

You CAN get back that energy and vitality to spend more quality time with your loved ones. 

You CAN make improvements to your health and wellness that will carry you well into your 50s, 60s, and more.

Ready To Transcend?

This is NOT another quick-fix diet or random strength training program.

This is NOT only learning and implementing eating and training principles. We go beyond that.

You'll also learn the mindset and habits to empower you build momentum and make them part of your lifestyle.

This is a transformational experience for your body, mind and life.

This is going beyond what you thought was possible.


Time To Get S.T.R.O.N.G.

The Transcend Protocol uses the STRONG method, a proprietary system that I've developed and used not only on my own transformation but on multiple clients

Set a clear foundation. Here we’ll get alignment on your goal and the blueprint we'll follow to get you there. We will also set expectations and an overview of what we’ll be doing in the next 12 weeks. 

Tune up your mind for success Here we will focus on developing and reinforcing skills and creating your “mental toolbox” to build a bulletproof mindset that will help you stay on the path, especially during challenging times. Here is where we identify your why, your values and potential obstacles that can be on the way of your path as well as learn ways to develop strong self-discipline skills and the mindset to work with kettlebells. 

Refine and set you up for success. Here you will learn the logistics, tools and habits that will help you to start and successfully navigate your weight loss and strength  journey. 

Optimize your system. Here we first focus on bringing your body back to homeostasis and getting it ready to start losing weight. Here is where we take care of the “basics” before we start our weight loss and strength journey.

Navigate the path to sustainable calorie deficit. Here we will work together to navigate the process of losing weight and fat in a sustainable and sound way.

Guide you back to maintenance. Once you have reached your goal, we will get you back to a maintenance protocol that fits your lifestyle.

What You'll Experience

  • Weekly custom nutrition coaching: we'll make sure that you are eating enough to fuel your body, and also the proper ratio of macronutrients that will help your body feel ready to start losing the unwanted fat.
  • Weekly custom kettlebell coaching: you will learn the principles to safely work with this amazing tool. We'll go from the "basics" to more advanced movements. You will also get weekly feedback on technique as well as advice on several topics that will make you have a unique experience.
  • Constant monitoring of the stressors in your life: factors such as sleep quality, stress , daily activity and hydration play a huge role in fat loss. I will make specific recommendations throughout the program to tweak or implement better habits in these areas.
  • Weekly individual coaching check-ins (via email) to keep track of your progress, provide guidance, troubleshoot if needed and answer any question you may have
  • 1:1 Zoom check-in calls: (every 2 weeks) with Hugo to review progress and ask questions
  • You will learn to create your “STRONG” ritual, a simple but powerful daily routine that will help you develop the mindset, resilience and discipline to execute on your nutrition and kettlebell programs with excitement and drive.
  • Unlimited support and communication with Hugo: whether that is to ask questions, celebrate wins or to build accountability, I'm only a message away
  • Exclusive Resources: templates, cheat sheets and guides that will help you navigate your journey successfully during our time working together, and beyond.

The Transcend Protocol Difference

It Will Empower You

You will learn methods, principles and practices that will not only help you get to your goals in a sustainable way but that you can use for the rest of your life. Education is power.

First Hand Experience

I’ve been in your shoes before. I know how it feels. The frustration. The lack of seeing results. But guess what? This time you will follow a proven successful roadmap and learn through my own experience, so you won’t have to figure out things by yourself

100% committed to your success

I'm ALL IN! Because my success is your success. We will work together hand in hand as team. You are not by yourself anymore

What's Next?

Let's schedule a 30-minute FREE assessment

Let's talk about your goals and whether this program is the right fit for you.

Looking forward to chatting with you,