A New Chapter For Dig Deep
I am SO EXCITED to share with you a new chapter for Dig Deep starting January 1st, 2019: a NEW image and name!
It's called CHASKIS
But What Is A CHASKI?
image credit: wikipedia
The CHASKIS were the messengers of the Inca Empire.
They were not only amazing endurance athletes who knew how to Dig Deep..
...they also belonged to a community, a TRIBE,
...supporting each other and working together towards a common goal.
That is what I envision for this new chapter...
A brand that represents more than just apparel,
A brand that creates community…YOUR COMMUNITY.
A brand that will inspire us to keep pushing every day towards that common goal: create our own best version
CHASKIS = DIG DEEP + COMMUNITY
CHASKIS is for ALL OF US, everyday endurance athletes of all levels.
I am a CHASKI.
YOU are a CHASKI.
WE are CHASKIS, and We are built to Dig Deep!
Welcome to the tribe.