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Episode 23: CHASKIS | A Rebranding Story

Posted by Hugo Mendez on
   

Late las year I made the decision to rebrand Dig Deep to CHASKIS

Why? Well...for several reasons…

My initial motivation was because the trademark for Dig Deep was owned by another (much bigger) company. In order to keep growing and building this business, I felt that I needed to have a brand that I could trademark, a brand that I could own.

I’ll be honest, I was very hesitant to make the change in the beginning. I postponed doing this for a long time.

But the more I thought about it, the more I realized that I needed to move forward with this.

So I did. (talk about taking risks)

On this short episode, I share my experiences of this whole process; my initial hesitation and fears, embracing the name change, why I chose CHASKIS ( I mean, what is a Chaski, right?!), the things that I’ve done and (most importantly) the things that I need to keep doing to keep building the brand

Don’t forget to follow CHASKIS on Instagram (@chaskiup)

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